Ad tracking made simple for Shopify + WooCommerce

Meta can't learn from sales it never sees.

CapiTracker helps Meta see more of the product views, carts, checkouts, and purchases happening in your store—so you can make ad decisions with a clearer picture.

Guided setup No theme editing No payment details

See how 7 real brands used Meta Conversions API.

CapiTracker gives Shopify and WooCommerce stores a guided way to connect to this Meta technology.

Gentle Monster Guerlain Tacori MiWay Klättermusen Countdown Revmatics

Examples come from public Conversions API case studies.

Why CapiTracker

See more of the customer journey Meta may be missing.

From a product view to a purchase, CapiTracker keeps each supported action easy to follow and shows you when something needs attention.

PurchaseOrder receivedsentCheckoutCheckout startedsentAdd to cartProduct addedreceivedProduct viewProduct openedreceived
01

See every important step

Follow product views, carts, checkouts, and purchases in one place, with a clear status for each action.

Browser + servermatchedAd click detailsavailableOrder totalchecked
02

Help Meta avoid double-counting

Browser and server activity stay aligned so Meta can recognize when two signals describe the same customer action.

WordPress plugin
03

Set up WooCommerce without theme edits

Install the CapiTracker plugin, follow the guided steps, and start sending supported store activity to Meta.

Customer Events
04

Set up Shopify with a guided Custom Pixel

Copy the generated pixel into Shopify Customer Events and follow the guide to connect storefront and checkout activity.

ShopifyWooCommerceCapiTrackerMeta
05

Keep every store organized

Manage Shopify or WooCommerce stores in one dashboard while keeping each store's Meta setup and activity separate.

Know when tracking needs attentionConnection, recent activity, and delivery status
06

Catch tracking problems early

See when activity stops arriving, important details are missing, or delivery needs attention before you judge ad performance.

No more guessing

Know what Meta received before your next ad decision.

CapiTracker shows recent store activity and delivery status in plain language, so you can catch missing information and setup problems.

Example activity check
Ad click detailskept Customer actionmatched Order valuechecked Sent to Metaconfirmed
Simple setup

Connect your store to Meta in four guided steps.

You don't need to build a tracking system. Add your store, connect Shopify or WooCommerce, enter your Meta details, and check that activity is arriving.

Your storeStart with the store you want to track.

Add its name, website, country, and timezone so everything stays organized in one place.

Choose a platform
WooCommerceorShopify

Install the WooCommerce plugin or add the generated Shopify Custom Pixel by following the guide.

Connect Meta
CapiTrackerMeta CAPI

Add your Meta Pixel ID and access token. The setup guide shows you where to find both, and they stay linked to this store.

Recent activity
Product viewProduct openedreceivedAdd to cartProduct addedsentCheckoutCheckout startedsent
See the possible impact

How much of your Meta budget may rely on incomplete conversion data?

Enter your monthly spend and your own estimate of how much store activity Meta may be missing. You'll see the portion of spend that could be guided by an incomplete picture.

Illustrative only. This does not measure lost sales, wasted spend, or future performance.

Ad spend working with an incomplete picture$2,000per month, based on your inputs

Choose Tracking, Ecom, or both.

Tracking Free is available without Stripe. Paid monthly prices are shown, but payment buttons remain disabled until the dedicated CapiTracker Stripe account is ready.

Tracking Free

Free
Available without Stripe

CapiTracker Tracking Free.

  • CapiTracker Tracking Free
Start Free

Tracking Starter

$19
per month · checkout paused

CapiTracker Tracking Starter.

  • CapiTracker Tracking Starter

CapiTracker Ecom

$29
per month · checkout paused

Ecommerce orders, costs, COGS, expenses and performance management.

  • CapiTracker Ecom

Tracking Pro

$49
per month · checkout paused

CapiTracker Tracking Pro.

  • CapiTracker Tracking Pro

CapiTracker Suite

$59
per month · checkout paused

Tracking Pro plus CapiTracker Ecom as two module entitlements.

  • CapiTracker Ecom
  • CapiTracker Tracking Pro
Ready to stop guessing?

Connect your store and see what Meta receives.

Connect Shopify or WooCommerce through guided setup, then verify product views, carts, and checkouts before relying on the data. Every account starts with a required 14-day Pro trial, with no payment details required.

Start your Pro trial
FAQ

Quick answers before you start.

Log in to CapiTracker.

Sign in to manage your stores, check recent activity, and keep an eye on your Meta connection.

Login

Enter the email and password you used to create your account.

Need an account? Create account.